Starting A Personalisation Business

how to start a personalisation business

With our NEW custom craft transfers we are providing you with everything you need to take your personalisation business professional. 

All you need to do is provide artwork. Add it to the craft uploader, we will bring it to life and deliver it to you door ready for your or your customer to fuse. All transfers can be fused under an iron or Heat Press for 12 seconds. 

what you need to get started

To get started, you’ll need a Heat Press, Custom Heat Transfers, and blank t-shirts. Decorating with a heat press is an easy, cost-effective way to enter the T-shirt printing business. It allows for personalisation at scale on a wide variety of items and fabrics. Because of the ease of use and versatility, this is the go-to among start-up businesses and entrepreneurs.

pricing strategy

There are lots of variables that go into pricing your merchandise: your costs, overhead expenses, and what your competition is charging, to name just a few. Pricing strategies can be complex but the basic rules are straightforward. Your price must cover costs and give you profits. Review your prices often to make sure they’re still in line with your costs, demand, competition, and profit objectives.

 

When making an investment for your T-shirt business, calculate the payoff to better understand your ROI. For example, if a press costs £469* and comes with a 2-year warranty, your annual cost to own the heat press is £234.50 per year.

* Based on a HappyPress 4 (A3 Auto-open).

Your investment

To figure out how many sales you will need to pay off the cost of your heat press, take the total cost of heat printing tools and divide it by the profit per item. Follow this example to break it down further:

 

Investment Cost

Average Order Profit

Price of Heat Press: £469

Average Selling Price: £20

 

Average Cost Per Item: £7 *including labour costs

Total Cost: £469

Profit Per Item: £13

 

Number of items sold to payoff (Total Cost ÷ Profit): 36 items or less than 1 per week.

 

For 36 shirts the average price for a transfer starts at £2.38, and a blank t-shirt would be £3.00.

 

If you think you can sell 36 t-shirts, then you are ready to start.

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