There are lots of variables that go into pricing your merchandise: your costs, overhead expenses, and what your competition is charging, to name just a few. Pricing strategies can be complex but the basic rules are straightforward. Your price must cover costs and give you profits. Review your prices often to make sure they’re still in line with your costs, demand, competition, and profit objectives.
When making an investment for your T-shirt business, calculate the payoff to better understand your ROI. For example, if a press costs £469* and comes with a 2-year warranty, your annual cost to own the heat press is £234.50 per year.
* Based on a HappyPress 4 (A3 Auto-open).